PP/CE Challenge 7: Reflection

Ok so this is simple we get to be all reflective and stuff, hmm where to start.

Well for starters it is great to be back in education, I know it may sound sad but when you have deadlines and stuff, goals to achieve it feels like better you know? I’m so crap at describing stuff, but like before I didn’t really know what I wanted to do, well I did, but I had no clue on how to even start going about making the steps to make it happen.

Being back in education has given me the information I need and  the confidence and motivation to start planning effectivly for what I want to do in life.

Being on the course I have learned a great deal, most noticeably in regards to blogging. Prior to the course I had never made a blog nor intended to, to be honest. Now how ever since starting this blog it provides me a sense of structure for the modules. It allows me to post things at any time in regards to our projects rather than note them all down and submit it as a paper or such.

This style of all most ‘informal’ note keeping is great and certainly something I think is great and I will continue to use the blog I have created through out my education especially.

We have studied how social media can be used highly effectively in regards to businesses. I can especially see the advantages of this type of service for promotional and corporate use. This kind of incorporation is certainly something I want to do my self in regards to my plans.

I think it is imperative for me personally to incorporate as much CG as possible into all my projects. Most people when graduating go to the third and final year on the BA(hons) Graphics Degree, this I know is something I certainly do not want to do.

All though I don’t know weather my plans are even financials feasible right now, my plans are to head over to Italy embarking upon a 3 year course which will see through my BA and on the final year I graduate with a MA. It is this kind of really high poly photo realistic work I am passionate about, I have of course looked into places such as Bournemouth and Teesside and these are certainly not out of the question in regards to back up plans but for now I am focusing passionately on my main goal.

Like I said this is the plan and I have 15 months of dedication in several areas to continue with before I know if these will even come true. This is why it is so important to incorporate CG so I have a portfolio of work, so all I need to worry about is the financial aspects surrounding my ambitions.

When first starting this course I stated I wanted a 1st plain and simple. the reply to which was the most inspirational thing I have heard:

The way I see it, every one starts with a 1st, you just have to maintain the high standard throughout the years.

This is something which will stick with me as not only is it an inspiration way of thinking, but also so true. I have worked hard through out the year on all my projects, documenting my progress in my blog. As pointed out however when you start out on a course it is easy once you have submitted great work to simply ‘burn out’ as it were or to not maintain the high standard. This is something I have tried not to do. Some projects I have found more challenging than others but none have I put less than 100% into. Weather I am on track with a 1st I do not know, but I hope so.

My simple plans over the next year is to continue to work hard and continue to work closely with CG amassing a portfolio which I want to show online which hopefully will have aspects which showcase what I have learned in regards to social media platforms.

With recent developments with Flash, what I was originally using to code the site, it is probably well I havn’t gone to far as it looks like it is becoming abandoned with the introduction of all the new, over my head, PHP and HTML5 developments.

PP/CE Challenge 6: Unethical Branding

It feels like I’m having a dig at Apple recently, it isn’t my intention, it’s just the way things go. Our challenge is to talk about ethics behind branding, here I introduce my thoughts on Apple and their downfall of product quality in recent times due to unethical branding.

With Apple now now so mainstream now with their products in such high demand it is no surprise that they have it mass produced and are being built in China. Now I have never owned a Mac nor do I intend too, so my experiences I am referring to are that of working with them 15 hours a week in education, and the experiences of my many friends.

Can you argue that getting things mass produced out in China to save on labour costs is ethically wrong? Certainly, to an extent, it depends who is building them. It has been in high critical acclaim that sporting brands resort to production in third world countries and child labour to reduce labour costs and certainly this is totally unethically wrong.

Especially considering the financial state of the world with areas such as Detroit being turned into ghost towns due to the disapearence of the auto-mobile trade, you would have thought companies would be trying to help by moving production back to the US where jobs are most needed at the cost labour. This is something no doubt easier said than done I am probably being dramatic expecting such a big feat from such mainstream companies, but I hope you see the angle I am coming from.

I’m certainly not saying this child labour mass production is some thing which Apple are doing but certainly with their products being mass produced in China, all I know is that over the years build quality has sadly reduced, and no doubt due to this.

I mean on one occasion a friends Mac Pro had to be shipped 4 times due to dead pixels on the monitor and several other build issues. On all cases he noticed an smell to the Mac Pro, which when he rang support was told mas mealy the oder of the bug repellent used on the product as the tower was built in China. Anyways this is turning into a post on poor old Apple and their build quality due to unethical branding, rather than the ethics of branding itself.

So on a good note; (product)RED to is an initiative begun to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. However, many accuse the campaign of profiting by using diseases as a marketing vehicle.

I am leaving this negative attention aside, as I think any organization set up to help in a course such as this is good course. Starbucks, American Express and also Apple are brand licensed partner companies which support the initiative.

On October 13, 2006, Apple announced a special edition iPod Nano Product Red in support of the iniative, and are only available from Apple stores and the online Apple store. (Product) RED Nanos have been released in every generation from the second through to the current fitth generation.For each red iPod Nano sold in the United States, Apple donates US$10 to the Product Red initiative, while retaining the regular price. On November 3, 2006, Apple introduced a red 8 GB model, due to “outstanding customer demand”, while also retaining the same price point of the black model with an equally large storage capacity. This is ethical branding, and a good example of it too : )

On line Identity: The Social Media Platform for my Digital Identity

Our goal is to further our identity by creating another space to re-identify our selves online existing in an additional place. I decided for the time being not to do so. In hindsight I thought it would have been better to write a small informative and subjectively, well written piece on my reasons behind this. I didn’t at the time but I have taken the time to write my thoughts behind my reasoning.

Now it is not because I am all rebellious, lazy or just don’t want to do it for any other similar reason; I am ‘new’ to the whole expanse of social media; (with the exception of Facebook) I created my first blog at the start of the course and that was for purely educational reasons, it was even more recently that I created my Twitter account.

Both are used, along with my Facebook, for personal use and hold no correlation to any promotional or corporate use what so ever but I can especially see the advantages of this.

For me the challenge has been getting used to networking on platforms I have previously been unaccustomed too. I think creating an additional platform to further test things, specifically right now, is not overly productive as it would involve getting used to another form of media. Granted I could create an identity in the form of a blog or such; something I have been working and am familiar with, but it would mean creating additional time consuming material and with 3 end of year deadline due in 4 weeks this is something I simply do not have time to do.

Even now I am still getting used to Twitter as I find it very convoluted and is difficult to learn for new users. I will continue to use my blog not only through this course but through additional years of education which I hope to progress on to. I find blogging a great place to collect my thoughts and work progress on my modules and ” have created a steady work flow that consists of updating my blog to keep me in check with my assignments for this course. ”

PP/CE Challenge 5: Marketing

Ok so I’m going to start this post by being as honest as possible, something which I hope you respect, whylst trying my damn hardest to write this with as little bias as possible. This is a post for my educational project in regards to marketing, I have chosen to talk about Apple.

Yes I like Microsoft and no I’m not a Apple hater. I say that last part hesitantly, so much in fact I’m not sure I can bring my self to believe it’s true. No wait, I’m not a hater, I own an iPod, I love iTunes I spend lots of money on there, and love the services iTunes provides such as podcasts, films, and more.

In the words of a great Curb Your Enthusiasm episode: “Having said that…”

By god Apple’s marketing at times can be appalling as it is genius. Lets focus on the good parts to keep all you Apple fan boys happy for the time being, and so of course I am going to mention the iFad *cough* iPad I mean. (I swear the lame jokes will stop soon)

The iPad had so much hype poir to its release that people wanted to buy it before they even knew what it was. This hype continued to grow greatly until it was announced on January 27, 2010 by Steve Jobs at an Apple press conference in San Francisco. Three days later at Grammy Awards, Stephen Colbert used an iPad in announcing the nominees.

Back in 2007, the original iPhone took 73 days to cross the million mark. The iPad managed the same feat in just 28 days, about 2½ times as fast as the first iPhone did, so congratulations.

Now, to start with the ipad isn’t even an original name, Fujitsu released the iPad in 2002. Apple and Fujitsu inevitably caught up in iPad trademark dispute. Apple faced a similar spat three years ago with Cisco Systems over the iPhone name. The two companies eventually negotiated a settlement.

Apple have advertised their products in many ways over the years. Some are good adverts some in my views are appalling, not necessarily in the advert them selves but how they go about it.

I hated both the adverts and in some aspects, Apple them selves, for the whole mass of ‘I’m a Mac and I’m a PC’ campaigns they created. I am a great believer that good advertising is NOT slagging off your competitors and so when I saw these I was highly disappointed in what Apple had done.

I mean this has fuelled the whole Mac VS PC debate, a debate which does my head in sometimes as the majority people are referring to Windows when they say PC, Macs are PCs too!. If they are referencing to shoddy build quality in non Mac computers, lots of people make computers if you don’t want a low end budget built PC get one from a good well respected company.

Any ways like I said; Mac started this whole marketing campaign which slags of their competitors with out even talking about the features of their own product, this I think is wrong and something I disagree with and is not how marketing should be done. They bring up topics such as viruses too which frustrate me; it’s like dude! no one makes viruses for Macs compared to the millions which are around for windows so no wonder you don’t get viruses for crying load no one has bothered to code any!

On top of this with the release of newer Apple products there have been newer marketing adds and now Apple are starting to go too far, with how much they like to bend the truth and facts in regards to their products. All though presented by a puppet I introduce a great video which outlines my point in regards to the new iPhone ads and a law suite in regards to the false advertising.

The video brings me to my next point of the whole “you’re even in the cool crowd or go to hell” Every couple of months it’s all like “hey here’s a new colour, tapping into that it’s cool. You can tell what year your iPhone, iPod or whatever was purchased by the way it looks. So you have to buy the new one to be in ‘the in crowd’ because they will be the ones to have the newest one.” It’s like boutique pricing you have to pay to get in and be all cool, you can be cool if you pay the extra money.

I know this is an advert my Microsoft (I hear you groan already) but it outlines my point precisely.

Apple sold 1 million iPads in 28 days; (This is good for Apple, and hats off they have created such a strong customer base) but when it is clear a new one will be released with a front facing camera.

Apple have deliberately left this feature out as they know it will be an incentive to buy the next one. iPods or iPhones iMacs of any sorts are all sold at ridiculous prices, when in some cases, all has been added are simple new features or minor updates and upgrades. This is because Apple know consumers are happy and willing to throw more money at purchasing the newest products or features and simple upgrades to the extent that any device will sell in the millions.

(I know the following video is set out in a jokily manor but it raises some genuine issues and good points.)

From my perspective I think it is irresponsible to treat their own neive customers this way who can’t see it because they are so wrapped up in being cool and loving Jobs so much. Apple has has almost become a religion, a culture, a way of life, it is scary, yet it is interesting to see how it will progress and how everything will play out.

I am not Apples biggest fan and majority of the reasons why have been outlined here, but I am certainly not a hater or what ever it is called these days in tech society. I have tried to write this as subjectively as possible but it has been a challenge, at some points I may have ranted more than necessary but needless to say everything here I agree with. I like my iPod and my iTunes and I will continue to use it happily.

Term break update

Unfortunately over the term break I worked very little on Google Sketch-up. This was due to the fact that I had ordered VRay and it had arrived at the beginning of the break.

I spent the vast majority of this time learning the new renderer and doing material and lighting testing for with in Studioo Max another bit of 3D software I constantly use.

I think it is important, when doing test renders specifically, it is useful to keep in the scene common objects such as the sphere or teapot.

This allows me to see more clearly the changes in the scene and allows others to associate to the scene also, as a teapot and sphere is something which can be easily created.

Following on from my plans, one thing which was successfully was the meeting with the event planners. Here we were able to pitch our ideas as a group. here I learned that with such plans of mine may not be required I was able to adapt and change them according to come up with a new idea evolving the original concept.

PP/CE Term break update

I had ordered VRay, a superior render engine from Chaos group which I didn’t expect to arrive for a while, but it turned up very quickly at the start of term break.

I intended to get a great amount of renders done for the project, but the vast amount of time was spent doing essential material and lighting tests, this allowed me to learn more efficiently how tis great renderer works, as each one works differently especially in terms of having multiple light and material options.

Basic material and lighting tests are essential in my opinion when getting a new renderer as it this foundation of tests which allow you develop your skills.

I am now currently in the process of modeling more relevant scenes for the project including both interior scenes, exterior architectural scenes and furniture

Planning: Gantt Chart reference for On Line Identity:

So we looked at in depth time manegement and planning. It was here I was intorduced to the Gantt chart which was a good example to see as it showed a good model to how to plan effectively.

So to create an effective outcome I think it would be ideal to talk with the event planners of the show case and talk to them in regards to what they may need. I created a simple time chart for the time being just to show my rough planning workings:

02 April – With a meeting already set up, by this time I wan’t to have talked in depth about any planning requirements and research areas including taking possible photos where the showcase will be taking place, which will give reference to work with over the term break.

09 April – Over these two weeks it is term break so during this time I want to get a lot of modeling done

16 April – Over these two weeks it is term break so during this time I want to get a lot of modeling done

23 April – Again for these two weeks I will continue modeling and creating additional plans on paper. Should I need any final reference material for the area space I will take additional photos during this period also

30 April – Again for these two weeks I will continue modeling and creating additional plans on paper. Should I need any final reference material for the area space I will take additional photos during this period also

07 May – With the final renders taking shape I look to tweak the lighting of the scenes and possible add additional animation

14 May – Here I look to return to the event planners showing them the work I have done and see how the work can be used to help the organise the showcase

21 May – Should I need to amend any renders or teak any design I will be doing this during this alocated time.

28 May – Being deadline week I will return to the event planners showing them the final design and ideas.

From the 22 through too the 29 June is the actual showcase event. I t would be cool to see how the plans have helped and what influences they have had in accordance to how the event has actual been set up. Here I can see how my earlier plans compare with the final set up.

I found my self referring to the both of the lame little time charts more than I thought I would, which I suppose is a good thing.

So I decided after the fact I had mentioned a Gantt Chart I wanted to go ahead and create one regarding our final end of year module projects. With all my plans for all the modules in one place I could amend and refer to all the information and plans as often as possible.

So to briefly outline what I have to do:

  1. Here I will be creating some print based project incorporating photo realistic renders
  1. Personal: where I aim to generate some ‘low poly’ interiors using sketch up for aiding the event planners.
  2. Group: Where we are to look into content creation for the showcase we are setting up as a class.
  • We have a work placement project for the Visual Auditory Literacy module which I have set up for the summer term break


  • I am unsure what we have to do for the end of year for the Electronic Image Making but hopefuly nothing or at least very little as we have just completed our end of year project


I set about creating a Gantt Chart over at Tom’s Planner thanks to some information I picked up on Twitter. This is a great site and planning tool, I suggest you all go and check it out, I have found it highly useful as I have never come across such a simple easy to use planning tool.

This can be viewed in detail on line by yourself and also by myself on my computer at any time. I can amended very easily making it a great planning tool.

PP/CE Challenge 4: Mini case study

Our challenge this week is to create a small mini case study on any thing we like, chose from a small list I decided to base mine upon the 1998 Konami legendary game, Meal Gear Solid.

Before I can start I first need to look at what a case study actually is and what it entails.

A Case Study, is a 2500 word detailed description and analysis of a commercial design project in the context of its environment.

Student s are required to collect and present detailed information about the professional environment and the professionals involved in the design process. A form of qualitative descriptive research, the case study looks intensely at an individual or small organization working within digital arts / new media production, drawing conclusions about that participant or group and only in that specific context.

Emphasis is placed on exploration and description. Specific requirements are detailed on individual project briefs.

So with that in mind, and also taking note that this is a mini case study the first thing I need to look at is research:

Metal Gear Solid is a 3rd person perspective stealth based action video game, both developed and published by Konami.

The player controls the main character Solid Snake through 2 disks of level design. This game play is intermixed with cut scenes, boss fights and the in game communication system called the codec; something I will talk about later. The game follows a story arc which sees Solid Snake infiltrate a nuclear weapons disposal facility with the initial mission to locate two hostages.

One thing you have to consider when looking closely at MGS at how technologically developed this was and way ahead of its time, more than people I think realised. It was breathtaking at the time playing some of the scenes in this games; I remember the days and believe me, breathtaking is almost an understated fact.

What is far more astonishing is how game developers didn’t look at it as a major source of inspiration at how to make truly amazing games, as they continue to churn out the same old boring game with another sequel number on the end = lame.

I mean simply taken from anterview with Hideo Kojima in regards to MGS:

PSM: Was there any part of the game-making process that you were particular about?

  • HK: You often hear the phrase “being particular about”–it’s not one that I like. The main point is that you can make a world in polygons. If the player isn’t tricked into believing that the world is real, then there’s no point in making the game. If you can captivate the player without having to trick them, then the game is worthwhile. That is the most tiring task.

PSM: Does the game give you the feeling of being there?

  • HK: Definitely. A lot of adjustments had to made, down to the tiniest detail like individual desks. In order to have the entire game seem real, each separate element must be checked to make sure we haven’t slipped up.

I mean do you understand what he said? Like really do you? adjustments were made to every detail, such as individually designed desks to ensure the game was realistic, long gone in my opinion have the days of great game development.

Any-ways… MGS had several memorable scenes in the game one, of which very early on and was ingenious as it was such a subtle puzzle yet at the same time it helped reduce piracy of the game; (granted something which has become a greater issue to publishers since ’98) but nether the less chipped consoles and copied games were around and Konami and incorporated a genius plan to some what counteract this.

The codec was an in-game communication device to put it in terms. This; accessed by pressing select allowed Solid Snake to communicate with in-game characters by navigating a frequency based radio device to get in game help and even save game progress and was always integral to the game.

Those of you who have played this will know perfectly what scene I have been referring too, yes contacting Meryl for the fist time. (The above picture is merely an example of the codec and not the scene)

A lead character asks you to contact another character called Meryl by checking the back of the CD case. The case referred to was the CD case your game came in. On the back, there is a screenshot of Meryl and Snake in codec mode with the frequency visible allowing the user to manually navigate the codec to the frequency and there for being able to contact Meryl

This insured that only legitimate owners of the game knew the code which was needed to progress with the game.

This was only the start of how well Konami had devolved the game, I could mention a few things like being able to hide in boxes and how footprints in the snow could be tracked by the enemy but rather than ramble I’m going to jump straight to the best boss fight literally in gaming history, and I certainly don’t say literally lightly. I challenge you to show me a better boss fight than Psycho Mantis.

When referring to this it is imperative to remember this game was released in 1998 and development began in 1995. Only once this sinks you will sit back saying “Woa” Psycho Mantis is a boss fight and he can quite simply read your thoughts. Well not literally, more accurately you button movements.

He pre predicts you movements, if you shoot he moves left if you move left and shoot he moves right. You crouch, he throws stuff at the floor at you. This kind of integration into a video game is unprecedented. It is hard to explain in such terms to explain how breath taking coming into contact with a feature like this is.

As a result you can not kill the boss (we’ll after putting 30 hours into trying I did after on my fifth attempt, a fight taking 6 hours and lots of rations, on a school night too!) You receive a codec call informing you that a way to kill him is to simply unplug the controller from the console and plug it into the second control port. This ensure mantis can not for see you movements and becomes an ‘easier’ to say the least, boss fight.

10 years later Guinness World Records awarded Metal Gear Solid with a record for the “Most Innovative Use of a Video Game Controller” for the boss fight with Psycho Mantis in the Guinness World Records: Gamer’s Edition 2008 edition.

MGS received an extensive promotional campaign from television and magazine advertisements, in-store samples, and demo give-aways, all of which contributed to a total of US$8 million in promotional costs. An estimated 12 million demos for the game were distributed during 1998. Metal Gear Solid sold an estimated 7 Million units on the Playstation one compared to the 1 Million units Hideo Kojima stated he would be happy with.

Since it’s release an ad-on was released called “VR Mission” which required the original MGS discs to play.

This allowed you to simply train and play as previously non playable characters such as the ninja an more of a training simulator or arena style of combat.

Since the release the game has seen several related media forms including:

  • A successful Japanese Radio Drama , which was also released on CD as a two volume set
  • A metal Gear Solid comic was also published which was was adapted into a PlayStation Portable game titled Metal Gear Solid: Digital Graphic Novel
  • A novelization based on the original MGS has also been published.
  • Hideo Kojima confirmed in 2006 that a film adaptation of Metal Gear Solid was in development.He also hinted that the movie may be set in Alaska, the original setting for the game.

There have been several re-makes of the game re-released on different platforms including Twin Snakes for the Game Cube.

As you can see since the games release there has been a huge succession of content regarding the original game over 10 years ago. There are even rumours that a PS3 remake of the original is due, all of this adds up to the fact that Metal Gear Solid remains one of the best ever games to date.

Summer work placement

For our Visual Auditory Literacy module we have a work placement module where we are to go out and gain a placement in our desired industry to learn.

After recently going to see amazing York based CG company Ay-Pe I contacted them in regards to obtaining such a placement.

After hearing back from them it seems that I will be fortunate enough to have the amazing experience of an intern ship placement with them during the summer term break.

To really show my emphasis in working in the CG industry it is important I continue to work hard at my modelling skills with Studio Max along with any other additional work I do with After Effects to be able to present to these guys to show as rough level of my work.

Not only this, but in my view I need to get this done more importantly simply for my self. For the sense of personal satisfaction and a sense of achievement but also I wan’t, and to a sense need, to get a great quantity of quality portfolio based work ready to be presented on my site which will be up and working to an extent for graduation of my course this time next year.

Showcase: The two aspects of the end of year project

We are to collaborate with  the A level art students and their end of year show case to create our end of year project. This can be broken down into two aspects: a personal project and group work.

For the group work we are split up with each group focusing on different aspects, with the idea to create a website around the showcase. HTML, Design, and content are all to be taken into account and it is one of these sections each group will be focusing on.

I will talk about this group collaboration in more detail later, but for now I want to focus this post about the the personal project side and how I am to increment this idea into the showcase.

Personal Work:

The thing I want to do is basically create 3D renders of interiors of how the showcase could look to aid the event planners organise it. This will show how the general layout could be used to organise the event and interior show space.

With my intention to create photo realistic renders for my other end of year project I aim to create some thing less focusing around the high quality of materials in the scene and more about the accurate portrayal of use of space.

It is important to create highly accurate CG models in terms of dimensions and I could also submit plans and workings on paper as well as in terms of renders and top down simplistic planning. This can be achieved ‘easily’ using Sketch-up rather than studio Max to model the scenes.

(Oh and this is my 100th post woo)